Sweat
Sweat is a local Oakland-based fitness studio specializing in HIIT (high intensity interval training) workouts for clients who are committed to taking their fitness to the next level. They came to us with an outdated website, wanting to redesign it with an aesthetic that would really capture the caliber of the fitness community they cultivate and promote.
We started with an audit of their current website and a UX workshop where we reviewed a competitor analysis, identified pain points, reworked the information architecture of the site and defined areas that needed further content design.
From there, we designed a streamlined website that captured the intensity and focus of the Sweat ethos, driving focus to clear CTAs and creating a hierarchy of information and content that is digestible and delightful to its users.