End Poverty. Make Trillions.
A new not-for-profit with an ambitious goal - to end poverty in the United States. End Poverty Make Trillions’ goal is to institute seed money grants set at the federal poverty guidelines to effectively eradicate poverty. Their approach is three-fold: propose legislation on Capitol Hill, invest in small businesses that are making an impact in low income communities through their Fund, and fundraise for pilot programs in cities across the country.
We started with a Google Doc - a 23-page proposal on how a universal basic income set at the federal poverty guidelines could eradicate poverty in the United States. We were tasked with building out a website to house the proposal, and then some. What started as a means to disseminate information turned into a deep UX-dive on educating different audiences using multiple methods - bite size snippets of information, video, imagery, social media and long-form content.